College Applications and Marketing Yourself
Getting into the college or University of your choice can be very competitive. Click the Read More button to find out more about marketing yourself through applications.
Getting into the college or University of your choice can be very competitive. Click the Read More button to find out more about marketing yourself through applications.
David Coleman, College Board CEO, referenced in his chat with Yahoo Finance, 40% of students self-report straight As. I call current GPA's "squishy," or perhaps similar to the analogy that in some schools, everyone gets a trophy.
A squishy GPA becomes a squishy application if it is the only tool showcased and leaves admission counselors from quality schools asking these questions:
College applications are a sales job and marketing one's self is a life skill that most students have yet to develop. Lack of marketing skills is not their fault; they have not been taught the tools or how to use them.
Moreover, many of the holistic application tools take honesty and vulnerability to work. These traits don't appear overnight. It takes time and trust for young adults to peel away the onion layers and become less guarded to shine. Imagine your teenage son asking how he can show his more vulnerable side? Yeah right!
As my husband's dear, late Uncle Morgan Wootten, was known to say, "inch by inch lives a cinch, yard by yard, it's really hard." Most students are greeted with the application process when their English teacher assigns the personal statement as a writing assignment, challenging them to be unguarded and then requiring a peer review - ha!
I like to say, our process is akin to spoon-feeding your baby carrots with their applesauce. If done correctly, they don't know it is good for them, but it takes time.
As in all things from cooking in a crockpot to building confidence, time is our friend. We give students attention and time so they shine. Schedule a no-obligation conversation with us today.